this article is based on a spontaneous instagram live and has been adapted and expanded on for legibility. if you like to watch the original, here it is: the purpose of life as we are gearing up for our event awaken to self, i have been reflecting: what is the purpose of life? what are we doing? we're all chasing something, right? we're building companies, building families, building businesses, building our lives. and one day we die — and that could be very soon or in 40, 50, 60 years and then so what? all of what we have built disappears.